Shopify or WooCommerce?

So you have this AWESOME product that you want to sell online and there’s lots of marketing and planning that needs to happen to launch it!!! The biggest challenge you have is that the Buyer is not capable of using any of their 5 senses before making the decision to purchase the product. You can do all the marketing the right way but if you get visitors to your website and they do not have a good experience, you just lost a potential customer. We say this over and over again. Your website is your foundation to the online world, so even if you have to spend more time on it than anticipated, make sure your E-Commerce store is solid before promoting it.

If you want users to:

  • Come to your website
  • Spend time on your website
  • Come back to your website
  • Recommend your website

– you are asking for a lot and it is worth taking the time to figure out which platform works better for you. To accomplish this, you need to first get users to your website, and then show them such an awesome experience that makes their shopping fun and easy.

Shopify and WooCommerce have a lot of synergies as E-Commerce platforms. Here’s a brief list of what you can expect from both:

  • Similar payment fees
  • Customer support
  • Trusted brand
  • Easy store management
  • Safe and secure

Shopify is a solid alternative to WooCommerce. It includes a lot of features up front and you pay a monthly fee based on what you need. They offer almost 60 themes to choose from and it is becoming a known and trusted brand in Canada. Shopify is great for people who have no design or development skills with a low budget. This is how they market their product. That being said – do you want everyone to know that your website was made with no skills and a low budget when they visit your Shopify website? That’s a decision for you to make. Shopify advertises that their themes are fully customizable. This word ‘customizable’ gets tossed around a lot in the world of web. The question is – How customizable? Custom to what extent? If you have the option to do something like change the background color, they can say it is customizable.

WooCommerce is the most customizable E-commerce platform that exists. As developers and web designers we are huge advocates of authenticity so we would lean towards WooCommerce.

Here’s why:

We build custom. We believe in high quality and the capabilities of being creative and designing exactly what is in our head. We don’t like limitations forced upon us. We have a passion for developing the best websites for the best user experience and attaining the overall goal of the website – which is usually TO SELL.

WooCommerce is open source which means it is supported by many different developers and it has the capabilities to integrate with multiple other technologies. It is extendable and adaptable. WooCommerce supplies more function than design, which is the beauty of the platform. The possibilities of what your website can look like are endless.

Your brand is unique – your store should be too.

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